Paulig 150 elblem
Celebrating Paulig 150 years
Purpose
Paulig 150 Anniversary Emblem is a celebratory mark that links all anniversary-year activities together.
Approach
The Emblem should function as an endorsement layer – subordinate to, yet firmly integrated with, both the corporate and consumer brands. It is intended to support and enhance brand equity, without ever superseding it.
Emblem shape
The Paulig 150 Anniversary Emblem is built on a modern and timeless visual language that combines a clear typography and a strong graphic form.
Design language and solutions:
The background shape evokes a wax seal or hand-pressed stamp adding a sense of celebration and craftsmanship, where softness meets a sense of legacy.
The numbers form a visually coherent whole, where the line of 1 flows naturally into 5, while the 0 wraps around and connects with it, conveying continuity and movement – the symbolism fits well with the 150-year development curve. The shapes of the numbers have been designed to be consistent with the shapes of the letters in the Paulig corporate brand logo.
The Emblem works well in both print and digital environments, and it remains recognizable even at a small size. The visual language pays homage to Paulig’s long history in a modern and simple way without any nostalgic clichés.
