The Abused Listener
Eurobest 2025, Shortlisted
One-liner. Brief in a tweet:
How can we make asking for help completely invisible, so children can speak up safely without fear of being seen or heard?
One-liner. Brief in a tweet:
L’Enfant Bleu is a solutions-focused organisation that protects and supports children affected by violence. Yet only 1% of the contacts they receive are from minors, even though most abuse happens within the family and 80% of victims never speak out.
How to help children over 10 break the silence and reach out directly in a way that feels safe, discreet and easy, while positioning L’Enfant Bleu as an ally who understands them without exposing them?
Print description:
The Abused Listener turns Spotify into a hidden lifeline for young listeners.
When children face fear or distress at home, they consume sad, heavy, or intensely emotional music to cope. This pattern, known as maladaptive musical rumination, can intensify anxiety and fear and ultimately decrease well-being.
There’s a place where children clearly show they need help without saying it: Spotify.
Since 83% of children over 10 use Spotify, their Spotify's music consumption data can act as an indicator of their well-being.
L’Enfant Bleu partners with Spotify to identify young listeners who might be abused and offers them direct support in Spotify Messages - a place where no abuser would think to look.
With the help of Spotify’s listening data, the support is targeted directly to young listeners whose music sounds exceptionally dark: the abused listeners.
The campaign speaks directly to the target group and offers a real, concrete solution to the problem while staying hidden from everyone else. It also sits perfectly in youth culture and promotes an existing Spotify feature no one knows about, Spotify Messages.
The abused listener provides children a hidden lifeline in a place where they already express their need for help.
