Demo Finland
"International cooperation for democracy between political parties - Demo Finland is a cooperation organisation of all parliamentary parties. It works to promote democracy by strengthening the political participation of women, young people and people with disabilities in particular, and by supporting dialogue between the parties."
Collaborative Campaign with Korner Communications
The brief was to design and execute campaign materials for Demo Finland in celebration of the International Day of Democracy on 15 September. The project included both digital and print deliverables, such as Instagram feed posts and video stories, a Facebook post, a website header, as well as a flyer and sticker design.
Idea no.1
The visual identity of the campaign is made up of modular elements that can be combined to create an interesting and unique look.
I initially developed a design direction that did not fully resonate with the client. Following this, we revisited the moodboard together to better align on their visual preferences and expectations. By identifying shapes and elements that appealed to the target audience, I refined the direction and proceeded to develop a new set of campaign visuals.
Idea no.2
The visual look of the campaign consists of circular striped elements, creating a warm, soft and approachable look
Idea no.3
