Not every cure is man-made
2025 · Cannes Young Lions · Print · Creative & Art Director
The brief
Bee:wild is a global engagement and fundraising campaign dedicated to protecting and restoring pollinator populations and their habitats through conservation, education, research and advocacy.
Bee:wild is a campaign by Re:wild, a global conservation organisation founded by a group of leading conservation scientists together with Leonardo DiCaprio, building on more than 35 years of conservation impact.
Create a print ad for magazines and/or billboards that Gen Z will share, mayors will champion and gardeners will pin to their shed walls.
The idea
Reimagining medical care through nature by turning a viral luxury IV drip into a stark reminder that without wild bees, we risk losing the plants behind lifesaving treatments.
Background
Bees are often associated with honey, hives and fruit.
There are more than 20,000 species of wild bees, and they also pollinate medicinal plants used in the treatment of childhood leukaemia.
One in four wild bee species is at risk of extinction.
Bee:wild’s challenge is to shift perception: wild bees are not just cute or charming — they are essential.