Paulig Arabica

Paulig’s new Arabica Colombia and Brazil coffee beans needed a distinctive visual concept and advertising materials for the Baltic market. Building on the illustrations featured on the packaging, we expanded the visual world into a rich and immersive campaign identity inspired by the origins of the coffee.

The result was “Into the Jungle” — a key creative concept that celebrates the lush landscapes, vibrant atmosphere and natural richness associated with Colombia and Brazil. This idea was woven throughout the campaign, creating a cohesive visual language across all final deliverables.