Bakerika Refresh
This personal project explores a rebranding concept for Bakerika’s, a small café and bakery located in Punavuori, Helsinki. The business is owned by Erika Poussa, who originally founded her catering company, Bakerika, in 2014 before opening Bakerika’s café in early 2022.
The project was inspired by my long-standing admiration for Erika’s work and entrepreneurial journey. I have followed her growth on Instagram and TikTok since 2020, when her home-delivered cupcakes and macarons began gaining wider recognition. Her strong personal brand, combined with the visual identity of Bakerika, served as a key source of inspiration.
Through this rebranding, I aimed to capture the charm, playfulness, and distinctive personality of the café while reflecting its roots in handcrafted, high-quality pastries and its connection to Erika’s personal story.
About:
The rebranding delivers a comprehensive visual update, including a refreshed homepage design, an updated color palette and texture system, and a refined typographic guide. The work also features a redesigned cloud logo, a refreshed Bakerika logo, and a new Bakerika’s café logo. Additional applications include menu and drinks menu design, updated business cards, a Wolt menu poster, and a series of product mockups.
