SPR - Ystävätoiminta
Communications campaign
Team
Anssi Halkola - Copywriter
Atte Maunula - Art Director
Tomi Salo - Designer
Susanna Heinonen - Content Creative
Pia Moilanen - Project Manager
Laura Mertano - Client Lead
The campaign’s primary objective was to encourage people to sign up for the Finnish Red Cross Friend Volunteer Course.
The visual identity was designed to make the message feel positive, youthful and inviting. Playful characters and expressive typography bring warmth and personality to the campaign, while the colour palette is firmly rooted in the Finnish Red Cross’s iconic red-and-white visual identity.
