Schwarzkopf - Creme Supreme
Product Launch Event
For the launch of Schwarzkopf Creme Supreme, we created an event concept built around the tension between elegance and strength.
The visual direction drew from the fluidity of silk and the idea of unbreakable bonds, translating the product’s anti-damage promise into the spatial design of the event. Flowing materials, immersive product moments and a refined visual system carried the concept through the guest experience.
My role
Developing the visual concept and translating it into the event environment and key touchpoints.
NoA | Bob the Robot
Team
Tomi Salo - Designer & Junior Art Director
Saana Simander - Head of Communications
Katariina Ollari - Head of Social & Content
Kati Myllykangas - Project Manager
Hertta Saarikangas - Client Lead
Johanna Rantakokko - Executive Producer - Dentsu
