Schwarzkopf - Creme Supreme
Product Launch Event
A luxurious event marking the launch of Schwarzkopf's new Creme Supreme, a groundbreaking innovation that redefines the at-home hair dye category. The innovative new product features a revolutionary anti-damage protective step, ensuring stronger, silkier, and unbreakable hair with every use.
The event concept revolves around the fusion of elegance and strength, symbolized by the fluidity of silk and the resilience of unbreakable bonds. Guests will experience flowing silk-inspired décor that embodies both luxury and durability, live demonstrations showcasing the product’s transformative anti-damage power, and an immersive journey through the three-step hair coloring process, designed to protect, strengthen, and enhance every strand.
Team
Tomi Salo - Art Director
Saana Simander - Head of Communications
Katariina Ollari - Head of Social & Content
Kati Myllykangas - Project Manager
Hertta Saarikangas - Client Lead
Johanna Rantakokko - Executive Producer - Dentsu