The price of corn

The aim is to create a newsworthy topic that spreads across multiple channels, while building a PR strategy that strengthens the reputation and business of both parties. The campaign should dare to break the mold and position Supercell × (RED) as a modern, culturally relevant force for good — delighting and inspiring millions of Supercell players as well as broader audiences.

The campaign should demonstrate how players can participate and make a real-world impact, while bringing (RED) back into everyday conversation. The objective is to create a phenomenon that feels meaningful and resonates emotionally. The campaign culminates on December 1st, World AIDS Day, and leverages one, several, or all of Supercell's games. The goal of earning international media attention.